Meet James: A Consulting Website Design template for WordPress

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Does your consulting practice need some modification management? James, a consulting website design template for WordPress, is here to help drive some ROI back to your marketing spending plan.
James is our most current stock WordPress style that is available for purchase in our online theme shop. James is a Genesis child style developed for B2B and B2C consulting companies.
Design template Characteristics and Emphasizes
Text or image based logo design
Easy to utilize menus
Hero image
Phone call to action alternatives on the web page and interior pages
Integrated blog site
Social network integration
Reviews through custom-made post types
Google map screen
Mobile responsiveness
HTML5 coding
Schema support
Grab a Copy of the New Consulting Site Template
If you are thinking about utilizing James to update your seeking advice from company’s website, you can learn more about our theme by visiting the online demonstration or item page:
Go to the James demo site ->> Purchase the James theme ->>.
If you’ve purchased our Developer Pro Pack, James is already waiting in your account and is ready for download.
The Factor We Constructed James.
When we released our last stock style, I had received some Google+ remarks from Sheryl Coe and Hayward Suggs. While they liked our Kathleen style, they requested that we produce and release a theme similar to the design of Web Savvy Marketing’s website. At first my response was going to be no, however then I thought about it and I rapidly altered my mind.
Sheryl Coe has actually been a faithful Web Smart customer and has actually actively promoted our brand name and items online. Every time I’ve seen a post or comment from her, I have actually been extremely thankful for her support. And due to the fact that I like Sheryl as much as I do, I needed to seriously consider her demand.
Specifically Sheryl discussed the following when taking a look at the WSM site:.

In general things I like about the homepage is “More message, less menu” so it’s extremely appealing and inviting however not shallow the method some one-pagers are. Really smooth.

It sounds simple enough right? Well it is and it isn’t really. Our own site has a lot of “things” happening with custom post types and styling for significant plugins. Before launching our brand-new James theme, we had to get rid of out all that additional coding so the theme was light and not overwhelming for the typical purchaser. And that is exactly what we did.
Why the Iceberg Images?
At the 2016 PressNomics conference my good friend Cory Miller was the keynote speaker and his talk was about individual icebergs. All of us have icebergs in our lives and they consist of positive above water products and negative listed below water products.

We share our above water products on Facebook, at conferences, and anywhere else where we want the world to think we are perfect. We save our below water items for ourselves, we hide them deep within where nobody can see them, and prior to we recognize it they are festering into nastiness that brings us down in numerous methods.
Everybody has individual struggles and/or demons they combat throughout life. Bringing those negative iceberg items/moments to the surface area, acknowledging them, and resolving them is key to strong mental health.
Cory revealed us his below water moments at PressNomics as well as though Cory and I are buddies, I found a number of them to be a surprise. While paying attention to Cory speak, I silently promised to make subtle checkins with my good friend and check on his iceberg moments.
After the presentation a lot of us discussed our iceberg products freely. It assisted all of us be a bit more real with each other and be a little bit more concerned with the numerous layers we humans possess.
Find out more about the icebergs of life by reading Cory’s blog post on the subject.
Who is the Genuine James?
James, or Jamie to me, is my little cousin. He was my closest cousin in age and someone I spent numerous hours with as a kid. Heck for a while, I even lived with him and his household.
This is me and Jamie as kids.

Sadly, the real James dealt with his below the surface iceberg items. I wasn’t aware of it, since we matured and both moved away after high school and college. It had not been up until I returned house for his funeral that I realized his iceberg moments were deep and so much so that he could not rather keep his head above water.
Jamie was really smart, incredibly excellent hearted, and just an overall wonderful individual. While I make certain we fought as kids, I honestly do not remember it. I have fond memories of us swimming at my Granny’s cottage, playing Monopoly for hours at a time, or wrangling in the next-door neighbor kids for late night conceal and seek.
One of my greatest remorses in life is that I didn’t get to satisfy the adult him and get to know the grown up version of my childhood pal. As a kid Jamie was incredible, I know adult Jamie had to be even better.
My James left us method prior to his time and he is a reminder to connect to those around you. Examine their layers and discuss their below the water products that problem them. Don’t wait like I did. If you do, you might not have the opportunity to link and assist stop a sinking iceberg.

An Introduction to Seo

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Exactly what is Search Engine Optimization?
Seo (SEO for brief) is just the procedure of acquiring site visitors (or traffic) from “free” or “organic” search results in internet search engine like Google or Bing.
All major online search engine have main search engine result that are ranked based upon what the internet search engine thinks about most relevant to users. We call these organic outcomes, since they are complimentary and not driven by paid advertisements.
Seo assists optimize the variety of visitors to a particular site or page by ensuring that the website appears high on the list of natural outcomes returned by a provided online search engine.
Here is Google’s definition of SEO:

Seo is frequently about making little modifications to parts of your website. When viewed individually, these changes may appear like incremental enhancements, however when integrated with other optimizations, they could have a visible influence on your website’s user experience and performance in natural search results page. You’re most likely currently acquainted with a number of the subjects in this guide, because they’re important components for any web page, however you may not be making the most from them.

Notice how Google states they are small adjustments? There are great deals of little modifications you can make to your site or blog site that will have favorable results on ranking. It’s the procedure of making modifications together, in a prepared and systematic manner, that drives big results.
Search Engine Optimization is More Then SEO Elements and Algorithms
An SEO aspect is something that influences where a website or piece of material will rank in an offered online search engine.
No single, standalone SEO factor will produce top search engine rankings. It is the mix of research study, preparation, and optimization within the website and outside of the site that produces concrete and long-lasting outcomes.
SEO elements have differing weights and no SEO specialist understands the exact weight of each or when these weights alter. This is since Google (for example) has over 200 SEO elements and over 10,000 sub-signals for ranking.
Whoa! That is a lot of info to digest and remember. However guess exactly what? You don’t need to keep in mind and even know all the factors that influence seo.
You just have to discover what is very important and why it matters. Once you have that down, the remainder of the information form.
Why Your Site or Blog site Needs Search Engine Optimization
If you’re like many site owners, at one time or another, you’ve asked if your site actually needs SEO. It’s a fair question, however one I can rapidly dismiss.
The majority of web traffic is driven by the significant search engines like Google or Bing. Although social media and other types of traffic can route users to your site, the bulk of website traffic is driven by online search engine. This statement holds true despite your website’s purpose.
Online search engine are effective due to the fact that they offer targeted traffic. Or to puts it simply, search engines bring users that are seeking what you offer or sell. Targeted site traffic provides revenue and direct exposure like no other channel of marketing. Purchasing SEO can have a much higher rate of return when as compared to other types of marketing efforts.
You require strong SEO to compete online and to obtain traffic. Period.
I have actually had business show me a beautiful website that they spent great deals of money on, but completely forgot about SEO. Guess exactly what happened in those circumstances?
They built it and no one came. Nobody saw the stunning site they invested months dealing with.
Beauty is important and functionality is much more vital, nevertheless, neither will work for your profits stream if nobody comes to the website.
SEO is the tool to drive people to your website or blog.
Search Engine Optimization Does not Have to be Scary.
Search engine optimization is a long phrase and it can feel extremely intimidating. I understand it can seem frightening, but it does not have it be. Believe me, I was very daunted by the term SEO when I started discovering it over a decade back. I’m not terrified of it any longer, but that is due to the fact that I have actually spent the time to learn more about it and comprehend it.
SEO is not easy and it is difficult. It is part art, part science, and part instinct. However know this– as soon as you get it, you get it and it becomes common sense.
I believe that everybody can discover search engine optimization. With enough effort and time, SEO can be discovered and mastered by essentially anyone. I have actually witnessed it within myself and with others.
The concern is not if you can learn SEO. The concern is do you want to learn it?
If you have a site or blog, then you should want to know about seo and how you can use it to increase your website’s traffic.
Want to Enhance Your SEO?
There are a 2 primary routes you can take to enhance the SEO of your website or blog site. You can employ an expert or you can learn SEO and perform your own optimization.
If you want to employ an expert, we ‘d be happy to help. You can learn more about our SEO consulting services and then reach out if you feel we are a fit.
If you ‘d like to go the Do It Yourself SEO path, we have a fantastic course awaiting you. Our online SEO course is an ideal fit for bloggers, small business owners, and experienced online marketers. Whether you’re simply starting out or you have actually been dealing with marketing for years, you’ll discover this course valuable. You’ll discover what SEO is and how you can create an actionable prepare for search engine optimization. The course will assist you construct a strong SEO foundation for your site or blog, then follow this up with a well structured on-going SEO tasks like link structure and social media sharing.
View the course product and outline ->> Purchase the SEO course ->>.

Free SEO Tools and Software application

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I utilize a range of complimentary SEO tools and software application each company day. And in a couple of rare cases, I register for premium SEO software. However guess exactly what? The best tools are ones that need a little work and investigation by you. You do not have to be rich to have excellent SEO information. You simply need to do a little research and examination on your own.
Today I want to share my favorite SEO tools with you. While all the below links will have totally free versions offered, a couple of will likewise have premium upgrades for those who want to dig in even deeper. You don’t have to acquire the premium versions, but they are there if you’re brief on time and need to have heaps of information delivered to you immediately.
Usage These SEO Tools in the Entire Optimization Process
You may be asking yourself what the heck you ‘d require this software for and why it even matters. Let me clear that up today. They do matter!
Excellent SEO has to do with utilizing data making short-term choices and long-lasting objectives. All of my recommendations will assist you do simply that– get quality data about your website or blog so you can make better decisions.
I utilize these complimentary SEO tools for the following jobs:
Existing Site Audit– Evaluation your existing site with Analytics, Search Console, and other tools to see what is wrong and what can be surpassed.
Competitive Analysis– Utilize these tools to examine a rival’s keyword use, onsite meta, link profile, PPC use, and content within the Google index.
Keyword Research– Verify keyword choices and search for more chances with Google Adwords and keywordtool.io. Use volumes to find your sweet area.
Validation and Continued Optimization– Use Search Console to see exactly what pages are ranking well and find out from them. The more you reverse engineer, the smarter you’ll become.
If you simply read that above list and chose you don’t need to check out any further, you’re incorrect. If you are performing Do It Yourself SEO on your website or blog site, you need information to perform the above tasks. That implies you need software application.
My List of Free SEO Tools and Premium Software application
Google AnalyticsThis reveals you exactly what takes place on your website– how people arrive and where they leave. You will need to load code into your site for the tool to track data properly.Usage: keyword research, website data
Google Search Console (formerly Web designer Tools)This reveals what occurs on the Google search page, your ranking, and leading pages. You will need to link your site to this tool to view data.Usage: keyword research study, Google keyword ranking, leading pages in Google search, inbound link tracking, XML sitemap upload
Google Adwords Keyword PlannerThis tools it great for evaluating keyword options and search volumes.Usage: keyword research study, search volume data, rival research study
Google Search SuggestionsThis reveals tips on associated keyword expressions and how these lead a user in search.Usage: keyword research
Google TrendsThis tool reveals Google search activity over years so you can see information shifts.Usage: keyword research study
Bing Web designer ToolsThis tool will offer info on the health of your website and XML sitemap. You will need to connect your site to this tool to view data.Usage: keyword research study, Bing keyword ranking, leading pages in Bing search, inbound link tracking, XML sitemap upload
MOZ ToolbarThe SEO Toolbar from Moz provides you quick access to numerous on-page SEO elements, Domain & & Page Authority plus a fast nofollow toggle.Usage: rival research
MOZ Open Website ExploreThis tool offers some fantastic information on links and link opportunities.Usage: link review, competitive research study
My Business ListingAlso from MOZ, this tool will provide details on local listings and directories.Usage: regional SEO, directory site evaluation
Yoast SEO PluginGood for enhancing content within your WordPress based website or blog.Usage: on-page optimization
All in One SEO PluginGood for enhancing content within your WordPress based site or blog.Usage: on-page optimization
SpyFuGreat for comparing natural versus paid search of competitors.Usage: competitive research, keyword research
semrushShows a mix of desktop and mobile information for you or your competitors.Usage: competitive research, keyword research
AlexaShows ranking of sites so you can compare your website to that of your competitors.Usage: competitive research study, keyword research
WooRankThis tool offers some terrific technical data on your website or your competitors.Usage: competitive research, keyword research
SimilarWebSimilar information as others with site data, however really visual in nature so simple to digest.Usage: competitive research study, keyword research
MajesticThere are a number of tools here, but the backlink history and summary tab are great.Usage: competitive research study, keyword researchLink:
keywordtool.ioGreat tool for discovering alternative keywords based on a particular starting phrase.Usage: keyword research
DynoMapperThis tool is geared for technical SEO and crawls a website to offer desktop-based data.Usage: internal architecture evaluation
Shrieking Frog SEOThis tool is geared for technical SEO and crawls a website to offer desktop-based data.Usage: internal architecture evaluation
Exactly what are you waiting for? Head on over to a few of these links and start poking around. I believe you’ll like what you find.
Examples of Free SEO Tools Data and Reports

Three Should Have SEO Tools
Every site or blog should be utilizing Google Analytics, Google Search Console, and Bing Webmaster Tools. It’s just non-negotiable. They are crucial for getting an understanding of exactly what is occurring with your site or blog. While all the other SEO tools are optional, Google Analytics, Google Browse Console, and Bing Web designer Tools ought to be used on every web home.
If you are utilizing WordPress, All in One SEO or Yoast’s WordPress SEO are also vital. WordPress is SEO friendly, but these two plugins assist make it super SEO friendly. You do not need to set up both SEO plugins. You just need to pick one.
Once again– all 5 of these are free but filled with goodness.
Wish to Enhance Your SEO?
There are a two main routes you can take to enhance the SEO of your website or blog site. You can hire an expert or you can find out SEO and perform your own optimization.
If you want to work with an expert, we ‘d be happy to help. You can find out more about our SEO consulting services and after that connect if you feel we are a fit.
If you wish to go the DIY SEO path, we have a terrific course waiting for you. Our online SEO course is a best fit for bloggers, small business owners, and experienced marketers. Whether you’re just starting or you have actually been working with marketing for several years, you’ll find this course practical. You’ll learn what SEO is and how you can produce an actionable plan for search engine optimization. The course will assist you build a solid SEO foundation for your site or blog, then follow this up with a well structured on-going SEO tasks like link building and social networks sharing.
View the course material and rundown ->> Purchase the SEO course ->>.

Website Treatment for Psychologists and Counselors

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Does your practice need a little website therapy? Our Kathleen theme is here to help recover your absence of online presence.
Our newest WordPress style, Kathleen, is now available for purchase in our online store. Kathleen is a Genesis child theme created for psychiatrists, psychologist, specialists, marital relationship therapists, social employees, group practices, and other mental health specialists.
Function List for Do It Yourself Site Treatment
Text or image based logo design
Easy to utilize menus.
Hero image or rotator.
Phone call to action options on the home page and in sidebars.
Email membership alternative.
Social media integration.
Integrated blog.
Testimonials.
Google map screen.
Mobile responsiveness.
HTML5 coding.
Schema assistance.
The Reason We Built Kathleen.
A little over a year ago I needed to locate a psychiatrist for a relative. I began with local web searches and remained to expand my search to surrounding locations because I might not discover anyone to satisfy my requirements. You know why? The majority of psychiatrists and psychologists don’t have sites. They depend on associations and medical facilities to note them.
Here is the problem– people like me can not learn enough about the specialist to want to reach out and make a visit. A simple name and telephone number on a health center or association site isn’t really adequate info to make me comfy. This is specifically true when I’m looking for services associated with mental health and a relative.
Once I understood this issue, I pledged to produce a future website design template for this industry. I wished to provide a little website therapy to the physician.
It is time for mental health professionals to join the world wide web and produce sites so future clients can discover them. The websites don’t need to be fancy. They just need to offer some fundamental info on each specialist, list the specialities treated, and offer details on the office and ways of contact.
In my case, I ended up calling the regional hospital and speaking to the head of psychology. It was just with his recommendation– for my particular circumstance– was I comfortable sufficient to call and make a consultation.
It ought to not be that hard for clients to locate quality mental health providers!
Who is the Genuine Kathleen?
Our Kathleen theme is called after our project supervisor Mary. Mary joined our firm a little over a year back and was an immediate rock star.
I can not start to reveal how much value she added to our agency and our WordPress advancement jobs. Her organization and attention to information is outstanding, however more notably, Mary has a strong desire to do the right thing for both our agent and our clients. Which indicates the world to me.
If you utilize our off-the-shelf WordPress design templates, you would not have come across Mary. However let me simply say you’re losing out. Our custom-made advancement clients work with her day-to-day and their feedback informs me they love her just as much as I do.
On a personal note, Mary is a mama and pet dog enthusiast. Visit her Facebook profile and you’ll see she is a computer nerd by day (like the rest of us), but very active by night and on the weekends. Which doesn’t amaze me, since Mary is a “go getter” and constantly moving and getting things done.
Get a Copy of the New Website Design template.
If you are considering utilizing Kathleen to jump begin your website design task, you can find out more about our style by checking out the online demonstration or product page:.
Check out the Kathleen demonstration site ->> Purchase the Kathleen style ->>.
If you’ve bought our Designer Pro Load, Kathleen is currently waiting in your account and is all set for download.

Exactly what is WooCommerce?

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If you’re considering introducing an online store, you’ll be presented with many individuals software choices for developing out your shop. These choices, while initially will seem like a windfall, can quickly feel frustrating due to the wide range of ecommerce alternatives readily available.
Today I ‘d like to stroll through one popular solution and present an overview of exactly what is WooCommerce and why you may want to consider it for developing an ecommerce website.
So Exactly what is WooCommerce Really?
WooCommerce is a complimentary plugin, or functional extension, for WordPress. It has actually been downloaded over thirteen million times and operates over 37 % of all online stores. When set up into a WordPress site, WooCommerce adds in basic product management, order processing, and shopping cart functionality.
WooCommerce can produce a standard online store and sell a variety of services and products that include physical products, digital goods, affiliate deals, and continuous memberships. The core software can manage essential ecommerce features like global clients, inventory management, sales tax management, shipping cost computations, and promo codes.
WooCommerce’s base performance can be enhanced with over 3 hundred extensions that can include added functions such as reservations, product bundles, composite items, EU BARREL computations and tracking, customer documentation, returns and guarantees, in addition to a number of learning management systems for selling courses.

You can discover examples of two live WooCommerce stores by visiting our Web Wise style shop or our DIY SEO courses site. The very first example offers digital downloads and the second example offers online courses.
Top WooCommerce Competitors
WooCommerce has a plentiful supply of rivals that can range from complimentary, open source software application to big business level options. The most popular and closely related shopping cart plans such as:
Magento: Non-WordPress
Shopify: Non-WordPress
iThemes Exchange: Free WordPress plugin
WP e-Commerce: Free WordPress plugin
Ecwid: Non-WordPress
You can learn more about added ecommerce software plan and usage stats at BuiltWith.com.
WooCommerce Developers
WooCommerce was initially created by the group at WooThemes back in September of 2011. In May of 2015, WooThemes was bought by Automattic and WooCommerce was placed within the Automattic household of items.
There are over 350 contributors to the WooCommerce code base. These developers belong to the Automattic team, as well as independent developers in the higher WordPress neighborhood.
This varied group of WordPress developers is really an even bigger number. There are many individuals WordPress companies and designers working along side the Woo team to construct plugin extensions and stock website templates for shop discussion, performs shop installation and established for customers, along with offer custom code and style tweaks.
WooCommerce’s Advantages and disadvantages
Just like any piece of software application, WooCommerce has a range of pluses and minuses when dealing with it. These vary by individual, however they ought to be thought about prior to choosing WooCommerce as your ecommerce option.
Pros
The core WooCommerce software is open source and free.
The plugin is fairly simple to set up into WordPress.
There are lots of WordPress styles available for constructing out the storefront. These can come from WooThemes straight or from numerous independent style developers.
There are over 300 extensions offered for making the base performance more robust.
WooCommerce has more than 1,200 5 star scores and testimonials on WordPress.org.
The software application is often upgraded for brand-new functions and functions.
There are lots of WordPress developers available to supply support.
Cons
Essentially every storefront will need an extension and these plugins cost money and need a yearly permit obtain.
Individuals new to ecommerce totally underestimate the time involved in setting up an online shop. There are a great deal of use considerations, settings, and performance decisions required for managing consumers, orders, stock, sales tax, and shipping.
Not all WooCommerce styles are coded well and/or are robust. This is the nature of WordPress and style buyers have to make certain they acquire templates from credible theme developers.
Software application updates can be significant undertakings which can sometimes require a designer to help in execution, screening, and troubleshooting.
The assistance online forum on WordPress.org is not well kept. There are over 1,000 assistance tickets gone into in the last month that have actually not been reacted to by the Autommatic support group.
Not all designers who say they understand WooCommerce are of high quality.
WooConf
The WooCommerce neighborhood has actually grown so strong, it has a conference committed to the plugin.
WooConf is an occasion where storeowners, WordPress developers and ecommerce specialists come together to collaborate about the software application and it’s use. The event is developed to enable attendees chances to grow their understanding, master sales techniques, listen to leading developers, and network with other WooCommerce users.
While WooConf is a live event, the organizers do record presentations and live stream them for those not able to participate in.
WooCommerce Resources
Is WooCommerce Right for Your Online Store?
No ecommerce software application will be perfect for every user or situation. Due to the fact that of this, it is well to use a structured procedure to determine exactly what ecommerce solution will work perfectly for your specific needs.
Don’t just ask yourself exactly what is WooCommerce and can it help me. Rather of jumping into the testimonial of WooCommerce as an option, start by documenting your individual needs. Consider functionality, theme availability, documentation, and assistance. When you have this list well recorded, compare it to a range of options to see if WooCommerce fulfills your requirements.
Uncertain how to record your requirements? You can review our post 25+ Factors to consider for Picking a WordPress eCommerce Option for more information about WordPress ecommerce and what you need to evaluate for get.

Upcoming SEO Company Webinars

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If you’re taking our online SEO course, these events will be a nice addition on to your instructional trip.
Arrange of Upcoming SEO Company Webinars
April 20th 2:00 pm EST– Comprehending Search Intent & & Material Silos hosted by Robert Doyle of Bobs SEO Company in Las Vegas, Nevada.
Browse intent simply refers to a human’s objectives when performing a search. When a user searches in Google for “hot dog” did he suggest a pet that is hot from the sun or did were he actually want outcomes that referred to the food hot dog? Understanding exactly what the user anticipated to receive for a provided search expression is search intent.
A content silo (or SEO silo) is an approach of grouping related content together to establish the site’s keyword-based topical locations or styles.
It is necessary to comprehend both browse intent and material silos when performing keyword website mapping for SEO.
In this webinar we’ll explore both subjects and discuss how they can help in your seo efforts.

May 25th 2:00 pm EST– On-Page SEO Techniques
On-Page content optimization is a fundamental part of site promo and SEO. You have to go beyond content creation to truly garnish solid and long-lasting search traffic.
In this webinar we’ll explore the crucial locations of focus for correctly optimization a site page, post, or item for search engine optimization.
Our presentation will cover keyword choice, titles, URLs, headings, content, images, meta meaning and hyperlinks.

June 22nd 2:00 pm EST– Off– Site SEO Aspects
Excellent SEO isn’t almost the site, it also spans beyond the website. It consists of a range of aspects that cover locations that help search engines comprehend the quality, authority, and trust of your website or blog.
Search engines have actually been pursuing years to find a method to return the very best outcomes for a given search phrase. To do that, they consider the on-site SEO and off-page SEO elements. There are well over 200 in all and while we won’t enter into all 200, we want to make certain you understand the most important ones.
Off-page SEO factors are very important due to the fact that these data points give online search engine a better sign of how the world views your site or blog site. A site that works is most likely to have a number of external information points that are created by users beyond the website owner.
In this webinar we’ll go over the different types of off-page SEO factors and want you can do to enhance your search ranking.

July 20th 2:00 pm EST– Mastering Regional SEO
Regional SEO describes online search engine activity relevant to a little geographical location like a state, county, or city (here in the United States). This is various than a national search that would happen at a country or global level.
While there are lots of locations of regional SEO that mimic that of nationwide SEO efforts, there are some nuances that have to be mastered to carry out well for regional search terms.
This webinar will examine exactly what website owners need to and should not do when optimizing their website for local search. We’ll go over the crucial aspects for success and offer tools for enhancing your site presence at the local level.

August 24th 2:00 pm EST– What Actually Matters With Technical SEO
Technical SEO can be extremely frustrating and intimating, however it doesn’t need to be. This webinar will walk through the core areas of technical SEO and present the data at a level of the average user.
You won’t need a degree in coding to have some solid takeaways for improving your site and search ranking with a few technical tweaks.

September 21st 2:00 pm EST– e– Commerce SEO
While eCommerce has a lot of subtleties to it and the construct out is much more involved than a standard site, the SEO requirements are really comparable. This webinar will walk through the most common SEO problems discovered with eCommerce sites.
We’ll cover:
Keyword research study and site mapping issues
Item descriptions
Manufacture numbers
Breadcrumbs
Rich bits
Social media
Link building
XML sitemaps
If you have an existing eCommerce site or will introduce a new site, this webinar will be an important resource for you.

If you can not go to the SEO webinars live, you can still register and iThemes will provide video recording of the occasions for you to view on demand.

Benefits of Customer Testimonials You Can’t Neglect

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Are the advantages of customer evaluations and recommendations worth the risk of direct exposure? They are and there is a great deal of data to show it.
Permitting item testimonials and displaying customer testimonials have a direct impact on a website’s list building efforts and an e-commerce site’s item sales. And guess exactly what? Custom-made reviews can also aid with regional SEO efforts.
That’s a great deal of goodness that shouldn’t be overlooked. I want you to be a believer, so let’s explore each scenario in a bit more depth.
Client Testimonials Assist with Item Sales, Lead Generation, and Overall Site Conversions
An Invesp article, titled The Importance Of Online Customer Evaluations, provides difficult numbers to the power and impact of testimonials.

88 % of consumers trust online reviews as much as personal recommendations.

According to Moz.com’s short article, titled New Research: Data Reveals 67 % of Consumers are Influenced by Online Reviews, examines don’t just help conversions, they extremely change the buyer’s purchase decision.

The outcomes revealed that online testimonials impact 67.7 % of respondents’ purchasing decisions. Majority of the respondents (54.7 %) admitted that online reviews are relatively, really, or absolutely a fundamental part of their decision-making process.

I can verify those claims by our own sales activity. I’ve had multiple potential clients reference our testimonials, product testimonials, or suggestions from 3rd party sources. They provide examples of things they’ve read and state that this information assisted them transform into a lead or purchase.
Recommendations Assist with Local SEO
Online user examines assistance verify a website’s track record and they assist weed out underperforming companies while likewise highlighting extraordinary companies. Google desires it’s users to be delighted, so by default, it will encourage users to check out those businesses who offer a positive user experience. User evaluates aid Google comprehend what regional company can provide a quality experience to its users.
That stated Google will only use user testimonials to affect search ranking at the regional level. Google has stated they do not consist of user testimonial information at the nationwide level when choosing where to rank a web page.
Examples of how recommendations and evaluations change search results in Google:
Situation # 1– User look for “divorce lawyer” on a desktop computerIn Google, this will utilize local search results and pull data from Google My Business.User reviews are included in the choice to rank an offered website or page.
Situation # 2– User look for “business software application” on a desktop computerIn Google, this will utilize nationwide search engine result only.User evaluations are not included in the decision to rank a given site or page.
Scenario # 3– User look for “yoga” on an iPhone or other mobile deviceIn Google, this will utilize local search results page and pull information from Google My Business.User evaluations are consisted of in the choice to rank an offered site or page.
This suggests having valid online testimonials will help increase your ability to rank for regional search, so SEO value they offer makes them well worth your effort to acquire and keep track of activity.
Testimonials and Ratings Aid with Click Through Rates in Browse
Consider the following arise from Google for the search expression of “catering.” This is a regional based search so Google right away shows listings from the Google My Company directory. When you look at the results listed below, which one captures your eye?

The Coratti’s on Main listing, with the review stars, stands apart and is like a calling card for the visitor to click through to the site. You cannot help however discover the listing with several star scores and neglect the listings with no ratings.
Such start ratings can originate from Google’s local listings or they can originate from sites that provide rich snippets (review information). Both are an effective force for enhancing presence in internet search engine results pages and enhancing traffic to your website.
Does Your Site Offer Testimonials and Testimonials?
If your site does not highlight customer testimonials or client reviews, consider adding this into your next website design refresh. These can easily be consisted of in a custom-made design job or on a variety of stock site design templates.
Custom-made reviews don’t need to be over utilized or intrusive. They simply need to be available to assist provide the social proof that assists transform visitors into leads and profits.
The benefits of custom-made reviews and suggestions exceed the time required to add them into your existing website or online shop.

Exactly what is a Content Silo?

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A content silo is an approach of organizing relevant content together to establish the website’s keyword-based topical locations or themes.
Bare with me now. Material silos are necessary to both SEO and functionality.
Reflect to your last check out to a library– you know before Kindles and iPads existed. How did the library personnel help you discover books of interest? They grouped content into sections such as fiction or nonfiction. Well think? That is a content silo, however the old-fashioned kind.
A Real-World Example of a Material Silo
Barnes and Noble’s site navigation is a fantastic example using material silos. They group their products in a structure of like content.
Their list looks like:
Architecture & & Photography Bibles & & Christianity Bio Company Cookbooks Food & & Wine Fiction Graphic Novels & & Comics Diet Health & & Fitness History Secret & & Crime Faith Love Sci-fi & & Dream Self-Help & & Relationships Sports Thrillers Westerns Barnes and Noble is grouping content into subject matters so you can quickly find exactly what you are trying to find when you visit their website or physical shop.

Barnes and Noble Navigation– Material Silo Example While many people would presume the business does this for ease of usage for their buyers, they likewise do this for online search engine. If you browse through the site you’ll see this division is done within their website navigation, online shop, sitemap, and truly throughout the entire site.
Note: Barnes and Noble stops content silos at the real item level and rather uses a more flat URL structure and a very long URL..
Why are Material Silos Important to SEO?
Content silos not just help real live human visitors, they also help online search engine. This is because just like the human visitor, search engines require to have a good understanding of your site’s material. They wish to know what it is about, how it is structured, and where it lies. Content silos help with this effort by supplying a set of structure to material that simulates that of old school index cards at the library.
Another reason material silos have a value in SEO is that internet search engine award keyword relevance (or the level of significance) based upon the page’s material as well as the relevance of the entire site. In other words, if I wish to rank for the term SEO, it would be much easier for me if I had an area of content in my website about SEO relevant topics and not just one page. Having topical content assists support the site’s general authority and therefore a specific page’s rank.
Similar to the navigation of Barnes and Noble, it is much easier for online search engine to find and provide a relevant content when it is focused and arranged around subjects and well arranged.
More Content Silo Examples.
Below are 2 more content silo examples. One would be for a yoga studio franchise and the other is for a Las Vegas take a trip blog site. While these 2 examples have very different subject matter, the concept of group material remains the exact same.

Yoga Material Silo Sample.

Material Silo Example for a Las Vegas Travel Blog site.

Content Silo URL Structures.
Our above examples would have specific URL structures to support the material silo within the site or blog site. These are called parent and child page/post relationships.
Examples of the Yoga website:.
http://www.yogabliss.com/studios/new-york/.
http://www.yogabliss.com/studios/chicago/.
http://www.yogabliss.com/studios/dallas/.
http://www.yogabliss.com/studios/orlando/.
http://www.yogabliss.com/classes/yoga-rx/.
http://www.yogabliss.com/classes/pilates/.
http://www.yogabliss.com/classes/vinyasa/.
http://www.yogabliss.com/classes/hot-yoga/.
Examples of the Vegas blog site:.
http://www.vegasbaby.com/hotels/mgm-grand/.
http://www.vegasbaby.com/hotels/bellagio/.
http://www.vegasbaby.com/hotels/wynn/.
http://www.vegasbaby.com/hotels/venetian/.
http://www.vegasbaby.com/hotels/luxor/.
http://www.vegasbaby.com/shows/cirque-de-soleil/.
http://www.vegasbaby.com/shows/david-copperfield/.
http://www.vegasbaby.com/shows/elton-john/.
http://www.vegasbaby.com/shows/blue-man-group/.
http://www.vegasbaby.com/shows/carrot-top/.
Developing a Material Silo.
Before you consider any content silos for your site or blog site, you have to do a comprehensive evaluation of your existing content and future content with both being directed by keyword research study. Keep in mind– the information of keyword research study will help assist you down a path that will produce tangible results.
Think about the following data points when producing content silos:.
Keyword research study information so know exactly what keywords you want to target.
Existing content structure or hierarchically.
Future material needs.
Possibly future material structure based upon those target keywords with parent/child relationships.
Places where content silos can exist:.
Pages.
Blog categories.
Products.
Item Categories.
Custom taxonomies (nerd talk for customized classifications or tag structures).

Places where you can strengthen that structure:.
Menus.
Breadcrumb.
Linking.
URL structure.

Development of 301 redirects for use in URL structure updates.
Next Actions.
Developing strong material silos are just one part of the general SEO procedure. This would come prior to composing content, however after keyword research.
If you ‘d like aid with developing content silos for your website or blog, we ‘d love to assist. We provide SEO consulting, as well as a self-paced SEO course for the DIY web master.

Get Your Site in Shape With Kristie

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Our newest WordPress theme, Kristie, is now available for sale through our online shop. Kristie is a Genesis child theme developed for yoga studios and gym. If you’re opening up a new studio or have to provide your studio’s existing site a transformation, our Kristie style can provide a fast, yet expert DIY site option.
Kristie Offers Great Options for Do It Yourself Website Builds
Text or image based logo design
Easy to utilize menus.
Hero image or rotator.
Phone call to action option in sidebars.
Email subscription choice.
Social media integration.
Integrated blog site.
Teacher list.
Testimonial list.
Events calendar or list.
Google map display screen.
Mobile responsiveness.
HTML5 coding.
Schema assistance.
Who is the Genuine Kristie?
Kristie is my sister-in-law and a more recent addition to the family. After spending years carrying out in Las Vegas, she recently returned to her house state of Michigan.
She is opening up a new studio concentrating on offering barre technique fitness classes next month. We utilized this design template and slightly customized the web page for Kristie’s brand-new site.
If you visit her MethodBarre.com, you’ll see real-world use of the instructors, testimonials, and contact page map. You’ll see we stripped out some of the home page material, but considering that the WordPress theme uses a widget based web page, this was quickly done.
Get a Copy of the New Website Template.
If you’re a yoga teacher, personal trainer, or owner of a physical fitness studio, considering upgrading your website with our WordPress style. It will give you a professional site, but at a portion of the expense you ‘d spend for custom-made site design.
If you are thinking about utilizing Kristie to jump start your site design project, you can find out more about our style by going to the online demonstration or product page:.
Visit the Kristie demo website ->> Purchase the Kristie style ->>.
If you have actually purchased our Designer Pro Pack, Kristie is already waiting in your account and is prepared for download.

Learn SEO With Our New Online Course

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It’s been a busy few months. In addition to our regular WordPress advancement activity, I have actually been very busy dealing with a large number of SEO speaking with clients.
While I generally have an active list of SEO clients, we saw a quite huge increase in activity after my SEO Week webinar series over at iThemes. By growth, I indicate I literally had many more people wanting help with seo then I might potentially designate into our project calendar.
Although this has actually been excellent fun and I enjoy helping individuals find out SEO, I rapidly understood I couldn’t keep track of the demand. There are simply lots and lots of people who are puzzled about SEO and who want and require support.
And while there lots of locations to find out SEO abilities, the majority of people just do not know who they can trust and/or what info is accurate. This is a valid concern, because the internet is filled with actually bad SEO guidance and guideline.
This bothered me. A lot. So I put a plan in location to take care of the lack of strong SEO training for WordPress users. I knew I wanted to teach the basics of SEO and take individuals through my process from start to complete. Now I simply had to allocate the time to make that take place.
About the New Course
In December I put my nose to my desk and I dug into writing an online SEO course where site owners, marketers, and blog writers could have a safe and reputable location to discover search engine optimization.
I invested any offered hour during my day, along with lots of nights and weekends, documenting my SEO process and writing tutorials. I researched and dug out videos, developed design templates, and composed quizzes.
And after 2 full months of non-stop content production, I launched our To The Top SEO course last week. Our brand-new online course has over 85 lesson topics that consist of videos, written tutorials, design template downloads, and quizzes.
I have actually loaded my 10 plus years of SEO research and experience into this course. And in doing so, I’ve truly tried to make certain I composed the lessons and topics in the very same conversational manner as our post so it would be quickly digestible.
In the course I’ll inform you things that I have actually found out along the way and I’ll offer you concrete examples. I likewise work hard to show you SEO is sustainable and it lasts years.
In one situation we bring up a search term that reveals 5 of the ten outcomes on page among Google are sites I dealt with SEO. I do this to illustrate the long-term value of SEO and that the results I produced 5 to ten years earlier are still offering ROI and value. I do this since I desire you to love SEO as much as I do.
All in all there is over 8 hours of education that users can step through as their time permits.
While education hours are necessary, I believe procedure is more vital. I’m taking you through my SEO process from start to complete.
In doing so, I’m teaching you not just the how of SEO, but also the why. Understanding the why will help you comprehend the significance of each element and this assists you see how it is crucial to online success.
Our course strategy includes the following lesson collections:
Intro
Beginning With SEO
Keyword research and choice
Website map production and architecture planning
On-page material optimization
Off-page optimization
Technical SEO
Additional credit
Final thoughts
I hope our readers discover the course an important details source for discovering SEO. I likewise hope my research and trial and error over ten years can assist speed up the education naturally individuals.
Are You All set to Dig in and Discover SEO?
If you’re having problem with seo and you actually wish to dig in and find out SEO, then consider acquiring the SEO course.
It’s self-paced, so you step through the lessons and topics at as you want and when you want. Each lesson is broken into many subjects with time stamps for each, so you can plan your education and review them when time allows.
I’ll be remaining to add material to the course and producing some live events for course participants. And if all works out, I’ll also have more courses coming you way.
View the full online SEO course overview ->> Purchase the new SEO course ->>.